Real Estate Developer
Spending ₹2L/mo on Meta ads with stagnant lead volume and untracked quality. Sales team buried in junk leads.
Restructured account with intent-based audiences, built a 3-step lead-scoring funnel with WhatsApp routing, added retargeting for site visitors.
8 ad sets across cold/warm/hot. Built bilingual landing page + lead magnet. Integrated CRM with WhatsApp Business API.
